Jeff Resnick is the founder of Stakeholder Advisory Services. He is a thought leader, trusted advisor to clients, business strategist and mentor. He serves his clients within the areas of reputational risk assessment, key account management and issues relating to business transformation and growth. He served as President of Opinion Research Corporation’s US Group where, in addition to his responsibilities for managing top and bottom line growth, he initiated and led the CNN | ORC International Poll, recognized as one of the premier polls of American public opinion. He is passionate about the requirement to transform the market research industry and is the author of the Transform blog carried on the GreenBook Blog as well as CASRO’s CXO blog. Jeff had the honor of serving as Board Chair for CASRO in 2012.